Online Marketing Tips for Job Seekers

Looking for work? Sending out resume after resume, hoping at least one will wind up on the top of the pile? Well, times have changed. Emailing resumes to prospective employers is less and less effective these days. Employers are overwhelmed with emails and it’s really easy for your CV to get lost in the shuffle. 

So how do you rise above the noise? The online world has opened up all sorts of opportunities for job seekers to get ahead. Here are a few ways you can get noticed. 

Start Blogging

The more passionate you are about your work, the easier this will be, but blogging is a great way to demonstrate your expertise. You can write about various aspects of your industry, share useful tips, and add your two cents to the world in which you work. You don’t have to write 1200 words a day – even 400 or 500 words a couple of times a week can help you not only to validate your expertise for yourself, but get noticed by potential employers too. 

Get Active in Groups

Search around for online groups that you can become part of. LinkedIn, Google+ and Facebook all have interest groups that are great places to meet people and do some virtual networking. Share your insights, ask questions and get to know people – you never know where your next opportunity will come from. I’ve found new clients in the chat rooms of webinars. It works! 

Bring Online to In Person When You Can

As much as technology can help us to get noticed by prospective employers or clients, nothing trumps face to face. Whenever you can, try to get out and meet people in person. Go to and find events in your town. Invite folks out for coffee or lunch. Getting face time is extremely valuable, so don’t take it for granted, and always be appreciative. Again, you never know what one in-person meeting is going to lead to. 

One more important piece of advice about job seeking, whether you’re online or in person: don’t wear the “unemployed” sign around your neck. It’s okay to let people know you’re looking for new opportunities, but if you spend all of your networking time asking people for a job, they will soon get tired of you. Instead, be yourself, talk about your experience when asked, and above all, be helpful to others. You just might find the next great opportunity around the corner! 

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Susan Murphy

Susan Murphy has been working in media and communications for 25 years. She is an award winning television producer with hundreds of shows to her credit. Susan is a partner and digital storyteller at Jester Creative Inc., where she helps people find compelling ways to connect with their audience through video, web design, social media, and training. - See more at:

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